Optimizing Purchasing Behavior with CRM 4.0 for Retail Industry
Understand the customer's deep psychology and enhance the purchasing experience.
In the retail industry, deeply understanding customer purchasing behavior and providing optimal product suggestions and services is essential for increasing sales. Customer needs are diversifying, and it is necessary to enhance the overall customer experience, not just sell products. CRM 4.0 aims to increase customer satisfaction and boost repeat customers by aligning with customers' emotions and values to build long-term relationships. 【Usage Scenarios】 - Analyzing customer purchase history and behavior data to provide personalized product suggestions - Developing empathetic marketing strategies based on customers' emotions and values - Offering new purchasing experiences utilizing Web 3.0/Metaverse 【Benefits of Implementation】 - Improved customer loyalty - Increased sales - Effective use of customer data - Differentiation from competitors
- Company：Arcuss Japan Inc.
- Price：Other
